What is included in brand strategy?

Brand strategy includes consumer and market research, competitive analysis, positioning and messaging, go-to-market planning, and the visual identity system (logo, colors, typography, and brand guidelines). We offer these as separate tracks or as a combined engagement.

Do I need brand strategy before building a website?

Not always, but it helps. Strategy before design means your website is built around a position you can own rather than aesthetics alone. If you already have strong positioning, we can build on it. If not, research first saves time and money in the long run.

How long does a brand strategy project take?

Research and insight projects typically take 3 to 6 weeks. Strategy and planning engagements run 2 to 4 weeks. Full brand identity projects run 4 to 8 weeks depending on scope.

What makes your research different from a standard brand agency?

We run primary research, not recycled industry reports. We have conducted consumer studies over 150 pages deep because we believe strategy without real data is a confident guess in a nicer font.

How much does brand strategy cost?

Research and insight engagements typically range from $3,500 to $14,000. Strategy and planning ranges from $2,500 to $10,000. Brand and identity projects range from $4,000 to $9,000. Every engagement is scoped and quoted individually.

Brand Strategy & Research

Where we come in

Three ways we
move the needle.

Most projects need one of three things. Tell us which, and we'll scope it fast, with an honest range up front.

Research & Insight

Replace guesswork with what your market actually thinks.

Consumer & market research
Competitive analysis
Insights you can act on

Range$3,500 – $14,000

Strategy & Planning

The position you own, and the plan to actually get there.

Positioning & messaging
Go-to-market strategy
Marketing plans & campaigns

Range$2,500 – $10,000

Brand & Identity

A brand people remember, with the system to keep it consistent.

Brand strategy & identity
Visual system & guidelines
Social & creative strategy

Range$4,000 – $9,000

Ranges depend on scope and depth. Most clients combine two, and we'll bundle it into one clear number, no obligation.

Our edge

Decisions, backed
by real research.

Most agencies skip straight to the pretty part. We don't. We've run primary studies over 150 pages deep, because strategy without research is just a confident guess in a nicer font.

Primary consumer & market research, not recycled reports
Competitive teardowns that find your opening
Insights translated into moves you can make

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Consumer Research StudyPrimary

153pages

A real study we ran, cover to cover.

Survey respondents1,240

In-depth interviews18

Competitors analyzed12

Actionable insights27

Go-to-Market PlanQ3 Launch

Position & messageWk 1–2

Build & teaseWk 3–5

LaunchWk 6

Scale & optimizeWk 7+

Strategy & Planning

Know exactly
what to do next.

We turn insight into a position you can own and a plan you can actually run, a clear angle, a sequence, and the messages that make it land. No vague decks.

Positioning & messaging, the one idea you own and how to say it
Go-to-market strategy, the launch sequence from tease to scale
Marketing plans & campaigns, channels, budget, and a calendar to run

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Brand & Identity

A brand people
don't forget.

Identity, visual system, and the voice that ties it together, built on the strategy so it actually means something, then packaged so it stays consistent everywhere you show up.